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Position and role of call centers
Blažej, Michal ; Sejpková, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the topic of „Position and Function of Call Centres in Telecommunications”. It focuses on alternative ways of customer´s communication with the company mainly by mobile phone. The content of this work is the characteristics of services, the specification of ways of communication between the customer and the company, the description of T-Mobile´s products using the alternative ways of communication with the company, the survey of T-Mobile´s Call centre´s activities and the research part. The aim of this work is to find out recomandations and progressions for improvement of working and standing of Call centre within the T-Mobile group. At the end of the work there are added some appendixes.
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Proposal of Communication Strategy Change in a Company
Nguyen, Minh Hoang ; Vlk, Vítek (referee) ; Konečná, Zdeňka (advisor)
This thesis focuses on improving the external and internal communication of the company, which is important for the company to grow and maintain market. Aim of this work is to design a system to streamline communications with existing customers, which will help to increase customer satisfaction and increase customer portfolio. Another goal is to create a stable, harmonious working environment where employees can grow together with the company and thus improve their job description.
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Proposal of Communication Strategy Change in a Company
Nguyen, Minh Hoang ; Vlk, Vítek (referee) ; Konečná, Zdeňka (advisor)
This thesis focuses on improving the external and internal communication of the company, which is important for the company to grow and maintain market. Aim of this work is to design a system to streamline communications with existing customers, which will help to increase customer satisfaction and increase customer portfolio. Another goal is to create a stable, harmonious working environment where employees can grow together with the company and thus improve their job description.
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Position and role of call centers
Blažej, Michal ; Sejpková, Pavlína (referee) ; Chalupský, Vladimír (advisor)
This diploma thesis deals with the topic of „Position and Function of Call Centres in Telecommunications”. It focuses on alternative ways of customer´s communication with the company mainly by mobile phone. The content of this work is the characteristics of services, the specification of ways of communication between the customer and the company, the description of T-Mobile´s products using the alternative ways of communication with the company, the survey of T-Mobile´s Call centre´s activities and the research part. The aim of this work is to find out recomandations and progressions for improvement of working and standing of Call centre within the T-Mobile group. At the end of the work there are added some appendixes.
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Customer typology of the company engaged in leisure activities
Teislerová, Tereza ; Filipová, Alena (advisor) ; Zeman, Jiří (referee)
The main aim of this bachelor thesis is to identify a typical customer of Firefly dance studio in order to verify the correct and effective philosophy of the company. The theoretical part is dedicated to market research, market segmentation, and questionnaire and consumer behaviour. The purpose of the empiric part is to find out the typical customer, using the method of anonymous questionnaires to effectuate this survey, and to deliver recommendations on how to improve the communication strategy of the company.
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Hromadná kustomizace
Uchytil, Radek ; Kislingerová, Eva (advisor) ; Dedouchová, Marcela (referee) ; Heřman, Jan (referee)
Práce systematicky prezentuje poznatky o hromadné kustomizaci. Zabývá se nejprve definicí termínu a obsahem pojmu. Následuje popis základních charakteristik hromadné kustomizace, strategie její aplikace, klíčové faktory úspěchu, problematika komplexity a především komunikace při hromadné kustomizaci výrobků. Hlavním cílem práce je prokázání vztahu mezi pomalým rozvojem hromadné kustomizace výrobků a současným stavem konfiguračních systémů. Práce za účelem naplnění hlavního cíle přináší analýzu konfiguračních systémů a prezentuje výsledky emipirického výzkumu padesáti českých konfigurátorů.
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